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Market Penetration and Company Acquisition

Project Description

Determined the feasibility of entering a market that allowed for product line synergies for a consumer goods manufacturer.

Methodology and Approach


  • Corporate marketing managers, vice-presidents and presidents
  • Internal databases
  • IRI, Nielsen databases



  • Competitive cost and profitability
  • Channel structure and distribution patterns
  • Market attractiveness



  • Recommended that the company consider two candidates for acquisition


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Front Line Strategic Consulting, 1850 Gateway Drive, Suite 600, San Mateo, CA 94404

Phone: 650-525-1500 Fax: 650-525-2727