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OPPORTUNITY ASSESSMENT

Project Description

Assessed potential business opportunities in the emerging functional genomics market. Evaluated the client's competitive position and devised a strategy for market entry.

Methodology and Approach

Resources

Primary:

  • University researcher

  • Company representatives

Secondary:

  • Scientific papers

  • Company reports

  • Databases

  • Medical texts

Analysis

  • Market structure evaluation

  • Assessment of market segment trends and key segment players

  • Competitive analysis

  • Deal structure analysis

  • Business plan development

 

Recommendations

  • Recommended entry into the functional genomics field

  • Recommended pricing and positioning strategies for market entry

  • Identified potential partners for exclusive licensing and development agreements

  • Client is initiating a functional genomics program and began discussions with potential partners

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Front Line Strategic Consulting, 1850 Gateway Drive, Suite 600, San Mateo, CA 94404

Phone: 650-525-1500 Fax: 650-525-2727