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PRODUCT PRICING AND MARKET ASSESSMENT

Project Description

Evaluated niche opportunities for the manufacturer of a novel inhalation delivery device and developed a dynamic market model. Assessed the size, trends, and competitive landscape for the nebulizer market in the US, Europe and Japan. Examined the potential financial performance impact of new federal reimbursement guidelines on client's novel nebulizer device.

Methodology and Approach

Resources

Primary:

  • Physicians

  • Company representatives

  • Reimbursement specialists

  • Device wholesalers

Secondary:

  • Associations

  • Company reports

  • Databases

Analysis

  • Market size and trends evaluation

  • Competitor analysis

  • Evaluation of client's competitive advantage

  • Financial analysis

  • Pricing and positioning analysis

  • Sensitivity analysis

Recommendations

  • Recommended that the client revise its pricing and positioning strategies in response to regulatory changes

  • Recommended development of a market strategy which would ensure optimum positioning, distribution and profit levels

  • The client is awaiting FDA approval for its device and expects to launch

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Front Line Strategic Consulting, 1850 Gateway Drive, Suite 600, San Mateo, CA 94404

Phone: 650-525-1500 Fax: 650-525-2727