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STRATEGIC ALLIANCE ASSESSMENT

Prevented a client from entering into an unfavorable strategic alliance agreement.

Project Description

Identified and assessed a co-packaging and marketing alliance between a consumer-driven food company and a competing industrial supplier.

Methodology and Approach

Resources

  • Internal library
  • Marketing Personnel
  • Nielsen market data
  • Industry contacts

 

Analysis

  • Financial modeling
  • Competitor analysis
  • Market analysis and simulation

 

Recommendations

  • Determined that any financial gains to our client would be minimal, at best
  • Recommended the termination of alliance discussions

 

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Front Line Strategic Consulting, 1850 Gateway Drive, Suite 600, San Mateo, CA 94404

Phone: 650-525-1500 Fax: 650-525-2727