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Sales Force and Promotion Analysis

Project Description

Conducted an extensive analysis of the sales force and promotional strategies of a firm's key competitors in the cereal industry.

Methodology and Approach

Resources

  • Sales force contacts
  • Internal library
  • Marketing managers
  • Retail buyers

 

Analysis

  • Sales force structure and compensation analysis
  • Trade promotion pass-along

 

Recommendations

  • Developed a complete organization structure of competitive sales force structure
  • Determined retailer trade and consumer support for different partners

 

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Front Line Strategic Consulting, 1850 Gateway Drive, Suite 600, San Mateo, CA 94404

Phone: 650-525-1500 Fax: 650-525-2727