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STRATEGIC POSITIONING EVALUATION

Project Description

Assessed the alternate site, anti-infective and chemotherapeutic infusion markets. Evaluated the client's competitive position in terms of market sales, disease targets, patient population figures, market drivers and therapy costs.

Methodology and Approach

Resources

Primary:

  • Competitor representatives

  • Ambulatory care contacts

  • Physicians/nurses

Secondary:

  • Internal and external databases

  • Industry journals

  • Associations

Analysis

  • Market assessment

  • Market simulation models

  • Competitor analysis
    (competitive drugs, therapies, delivery options)

 

Recommendations

  • The client made efforts to continue to focus, emphasize, and strongly position itself as a supplier of products to the growing alternate site infusion industry

  • The client also began to consider strategic acquisitions and alliances to enter the markets for niche therapies and other drug delivery

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Front Line Strategic Consulting, 1850 Gateway Drive, Suite 600, San Mateo, CA 94404

Phone: 650-525-1500 Fax: 650-525-2727